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 - AMZN 3Q25 - The Amazon is big. Bull case $340 Bear case $195
 
AMZN 3Q25 - The Amazon is big. Bull case $340 Bear case $195
Cheat Sheets
Amazon.com Inc. (AMZN)
π Revenue $180.2B (+12% ex-FX BEAT) | Op Inc $17.4B ($21.7B ex-charges) | AWS +20.2% | Ad Rev $17.7B +22% | Stock +13.9% AH
Net Income $21.2B (includes $9.5B Anthropic gain) | TTM FCF $14.8B | Q3 CapEx $34.2B | AWS Backlog $200B | Oct Deals > All Q3 | 3P Seller Mix 62% | Rufus 250M Users
 π° Market Cap: $2.5T | π’ 1.57M Employees | π Global E-Commerce & Cloud Leader 
 π¨βπΌ CEO Andy Jassy | π― AI Infrastructure & Operating Leverage | πΊπΈ Seattle, WA 
$253.77
π +$30.91 (+13.9%) After Hours
+1.6% YTD | Q3 2025 Beat on All Metrics
Price Targets (12-18 Months)
Current Price: $253.77
$340.00
Bull Case (+34%)
2026 EPS: $10.50 | P/E Multiple: 32x
AI DOMINANCE
π Needs:
AWS maintains 20%+ growth for next 4+ quarters as AI infrastructure demand accelerates β’ Trainium chips capture 15%+ of training market from NVIDIA β’ Operating margins expand to 12%+ as AWS contribution increases β’ Retail operating leverage improves to 9%+ in North America β’ Advertising revenue exceeds $80B annually with 20%+ growth β’ Q4 2025 holiday season delivers record retail volumes
$310.00
Base Case (+22%)
2026 EPS: $9.70 | P/E Multiple: 32x
MOMENTUM SUSTAINED
βοΈ Needs:
AWS maintains 18-20% growth as backlog converts and capacity expands β’ Operating margins improve to 11-12% as high-margin businesses scale β’ Retail segment delivers consistent double-digit growth with grocery expansion β’ Advertising accelerates to 20-22% growth with DSP partnerships ramping β’ $125B+ capex generates visible ROI as Trainium adoption broadens β’ Market recognizes AWS scale advantage over competitors
$195.00
Bear Case (-23%)
2026 EPS: $7.20 | P/E Multiple: 27x
CAPEX CONCERNS
β οΈ Risk:
AWS growth decelerates below 15% as AI spending bubble deflates β’ Azure and Google Cloud capture increasing market share β’ Massive capex ($125B+) fails to generate returns, crushing free cash flow β’ Retail margins compress from tariffs and increased competition β’ Consumer spending weakens amid recession fears β’ Advertising revenue growth slows below 15% as digital ad market softens β’ Regulatory scrutiny intensifies on antitrust and labor practices
The TL;DR
π°
What Happened
Revenue Beat: $180.2B (+12% ex-FX) vs $177.8B expected, Q3 revenue acceleration across segments
Operating Income: $17.4B reported, $21.7B excluding $4.3B in one-time charges (FTC settlement + severance)
AWS Reacceleration: $33.0B (+20.2% YoY), $132B annualized run rate, largest growth in 11 quarters
Advertising Acceleration: $17.7B (+22% YoY), growth accelerated for 3rd consecutive quarter
Q3 Deal Flow: AWS backlog grew to $200B, October deals exceeded entire Q3 volume
Stock Surge: +13.9% after hours to $253.77, validating AWS momentum thesis
Operating Income: $17.4B reported, $21.7B excluding $4.3B in one-time charges (FTC settlement + severance)
AWS Reacceleration: $33.0B (+20.2% YoY), $132B annualized run rate, largest growth in 11 quarters
Advertising Acceleration: $17.7B (+22% YoY), growth accelerated for 3rd consecutive quarter
Q3 Deal Flow: AWS backlog grew to $200B, October deals exceeded entire Q3 volume
Stock Surge: +13.9% after hours to $253.77, validating AWS momentum thesis
π
Why It Matters
AWS Scale Advantage: 20% growth on $132B base vs competitors' higher % on smaller bases - Jassy emphasizes absolute scale matters
Capacity Monetization: "As fast as we're adding capacity right now, we're monetizing it" - demand exceeding supply
Trainium Momentum: Fully subscribed multi-billion dollar business, 150% QoQ growth, Anthropic using 1M chips by year-end
Grocery Game Changer: $100B+ annualized grocery GMV, perishables in 1,000 cities expanding to 2,300 by year-end
Agent Infrastructure: AgentCore SDK downloaded 1M+ times, positioning AWS as agent deployment platform
Capacity Monetization: "As fast as we're adding capacity right now, we're monetizing it" - demand exceeding supply
Trainium Momentum: Fully subscribed multi-billion dollar business, 150% QoQ growth, Anthropic using 1M chips by year-end
Grocery Game Changer: $100B+ annualized grocery GMV, perishables in 1,000 cities expanding to 2,300 by year-end
Agent Infrastructure: AgentCore SDK downloaded 1M+ times, positioning AWS as agent deployment platform
π―
What's Next
Q4 Guidance Beat: $206-213B revenue range ($209.5B mid vs $208B est), operating income $21-26B vs $21B est
Capacity Doubling: On track to double AWS capacity by end of 2027, adding 1+ gigawatt in Q4 alone
Trainium3 Timeline: Preview end of 2025, fuller volumes early 2026, expected 40% improvement over T2
Grocery Expansion: 2,300 cities with same-day perishables by year-end, changing weekly stock-up tradition
Rufus Revenue Impact: On track to deliver $10B+ in incremental annualized sales, 60% higher conversion rate
Capacity Doubling: On track to double AWS capacity by end of 2027, adding 1+ gigawatt in Q4 alone
Trainium3 Timeline: Preview end of 2025, fuller volumes early 2026, expected 40% improvement over T2
Grocery Expansion: 2,300 cities with same-day perishables by year-end, changing weekly stock-up tradition
Rufus Revenue Impact: On track to deliver $10B+ in incremental annualized sales, 60% higher conversion rate
π‘
Bottom Line for Retail Investors
 Amazon crushed earnings with the AWS reacceleration story Wall Street desperately wanted to hear. CEO Andy Jassy emphasized that 20% growth on a $132B base matters more than competitors' higher percentages on smaller bases - absolute dollars win at this scale. The real story: demand is exceeding capacity despite adding 3.8 gigawatts in 12 months, AWS backlog hit $200B, and October deals alone exceeded Q3's entire volume. Trainium chips aren't a science project anymore - they're a multi-billion dollar business fully subscribed with Anthropic deploying 1 million chips by year-end. Meanwhile, the $100B+ grocery business is quietly becoming a moat with same-day perishables expanding to 2,300 cities. The $4.3B in one-time charges (FTC settlement + severance) actually masked $21.7B in operating income. For retail investors who watched this lag peers all year at +1.6% YTD, the 13.9% after-hours pop to $253.77 is just the beginning of a re-rating as the market realizes Amazon isn't losing the AI race - it's winning on infrastructure, scale, and operating leverage simultaneously. 
π Bull Thesis
βοΈ
AWS Reacceleration is Real
Q3 Growth: 20.2% YoY, $132B annualized run rate, largest acceleration in 11 quarters
Backlog Momentum: $200B backlog at Q3 end, October deals alone exceeded all of Q3 volume
Capacity Expansion: Added 3.8 gigawatts in 12 months, on track to double total capacity by 2027
Monetization Speed: "As fast as we're bringing capacity in, we're monetizing it" - Jassy
Backlog Momentum: $200B backlog at Q3 end, October deals alone exceeded all of Q3 volume
Capacity Expansion: Added 3.8 gigawatts in 12 months, on track to double total capacity by 2027
Monetization Speed: "As fast as we're bringing capacity in, we're monetizing it" - Jassy
π―
Advertising Goldmine
Q3 Revenue: $17.7B (+22% YoY), accelerated for 3rd consecutive quarter
Full-Funnel Advantage: Unique offering from Prime Video awareness to sponsored products at point of sale
DSP Partnerships: Roku (largest CTV footprint), Netflix, Spotify (400M listeners), SiriusXM integrations
Live Sports Upfront: Exceeded expectations for 2025-2026, NBA opening night +double-digit vs cable
Full-Funnel Advantage: Unique offering from Prime Video awareness to sponsored products at point of sale
DSP Partnerships: Roku (largest CTV footprint), Netflix, Spotify (400M listeners), SiriusXM integrations
Live Sports Upfront: Exceeded expectations for 2025-2026, NBA opening night +double-digit vs cable
π€
AI Infrastructure Moat
Project Rainier: 500,000 Trainium2 chips live, scaling to 1M by year-end for Anthropic Claude training
Trainium2 Performance: Fully subscribed, multi-billion dollar business, 30-40% better price-performance vs GPUs
Trainium3 Coming: End-of-year preview, 40% improvement over T2, fuller volumes early 2026
Agent Tools: AgentCore SDK 1M+ downloads, Curo IDE 200K+ devs, Connect crossed $1B ARR, QuickSleep launching
Trainium2 Performance: Fully subscribed, multi-billion dollar business, 30-40% better price-performance vs GPUs
Trainium3 Coming: End-of-year preview, 40% improvement over T2, fuller volumes early 2026
Agent Tools: AgentCore SDK 1M+ downloads, Curo IDE 200K+ devs, Connect crossed $1B ARR, QuickSleep launching
π¦
Retail Operating Leverage
Grocery Scale: $100B+ annualized GMV (top 3 U.S. grocery), everyday essentials growing 2x rest of business
Perishables Expansion: 1,000 cities now, 2,300 by year-end, customers return 2x more often after first order
Rufus Impact: 250M active customers, 140% MoU growth, 60% higher purchase conversion, $10B+ incremental sales
3PZ Seller AI: 1.3M sellers used GenAI for listings, 3P mix increased to 62% (+200bps YoY)
Perishables Expansion: 1,000 cities now, 2,300 by year-end, customers return 2x more often after first order
Rufus Impact: 250M active customers, 140% MoU growth, 60% higher purchase conversion, $10B+ incremental sales
3PZ Seller AI: 1.3M sellers used GenAI for listings, 3P mix increased to 62% (+200bps YoY)
π» Bear Thesis
πΈ
Capex Black Hole
Q3 CapEx: $34.2B in Q3, $89.9B YTD, full-year 2025 target $125B, increasing in 2026
FCF Pressure: Trailing 12-month FCF only $14.8B (down from $18.2B), crushed by infrastructure spend
ROI Uncertainty: Jassy bullish on long-term returns but timeline unclear, GenAI depreciation hitting margins
Power Bottleneck: Current constraint is power availability, may shift to chips later
FCF Pressure: Trailing 12-month FCF only $14.8B (down from $18.2B), crushed by infrastructure spend
ROI Uncertainty: Jassy bullish on long-term returns but timeline unclear, GenAI depreciation hitting margins
Power Bottleneck: Current constraint is power availability, may shift to chips later
βοΈ
Cloud Market Share Losses
Growth Gap Narrative: AWS 20% on $132B base vs Azure 40%/GCP 34% on smaller bases, but perception matters
AI Perception: Market still favors Microsoft-OpenAI despite Amazon-Anthropic momentum with 1M Trainium chips
AWS Margins: 35% operating margin down from GenAI infrastructure depreciation hitting P&L
Enterprise Competition: Microsoft Copilot integration advantage in Fortune 500 AI adoption
AI Perception: Market still favors Microsoft-OpenAI despite Amazon-Anthropic momentum with 1M Trainium chips
AWS Margins: 35% operating margin down from GenAI infrastructure depreciation hitting P&L
Enterprise Competition: Microsoft Copilot integration advantage in Fortune 500 AI adoption
π
Consumer Spending Risk
Tariff Concerns: Trump trade policies cited in guidance assumptions, though Jassy said no demand impact yet
Macro Sensitivity: Consumer discretionary vulnerable if recession fears materialize, Q4 holiday critical test
Competition Intensifying: Physical retail still 80-85% of market, but online shift accelerating
Third-Party Agent Risk: Agentic commerce could disintermediate Amazon if customer experience issues not solved
Macro Sensitivity: Consumer discretionary vulnerable if recession fears materialize, Q4 holiday critical test
Competition Intensifying: Physical retail still 80-85% of market, but online shift accelerating
Third-Party Agent Risk: Agentic commerce could disintermediate Amazon if customer experience issues not solved
βοΈ
Regulatory & Labor Headwinds
FTC Settlement: $2.5B Q3 charge for Prime membership practices, hits North America segment margins
Severance Costs: $1.8B charge for 14,000 layoffs, Jassy says culture-driven not financial or AI-driven yet
Operating Like Startup: Removing layers to increase ownership, but execution risk in transition period
Labor Relations: 1.57M employees (up 2% YoY), ongoing unionization pressure in fulfillment network
Severance Costs: $1.8B charge for 14,000 layoffs, Jassy says culture-driven not financial or AI-driven yet
Operating Like Startup: Removing layers to increase ownership, but execution risk in transition period
Labor Relations: 1.57M employees (up 2% YoY), ongoing unionization pressure in fulfillment network
This analysis is for informational purposes only and should not be considered investment advice. Please consult with a financial advisor before making investment decisions.

