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 - GOOG 3Q25 - Google means a lot. AI numbers going up everywhere. Bull case $360 Bear case $225
 
GOOG 3Q25 - Google means a lot. AI numbers going up everywhere. Bull case $360 Bear case $225
Cheat Sheets
ALPHABET INC. (GOOGL)
📊 Revenue $102.3B (+16% YoY BEAT) | Adj EPS $2.87 vs $2.26 Est | First $100B+ Quarter | Cloud $155B Backlog (+46% QoQ) | Gemini 650M MAU
Google Cloud +34% YoY to $15.2B | YouTube Ads +15% to $10.3B | Search Revenue $56.6B (+15%) | AI Mode 75M DAU | Gemini Processes 7B Tokens/Min | 1.3 Quadrillion Monthly Tokens
 💰 Market Cap: $3.3T | 🏢 183K Employees | 🌍 Global Tech Leader 
 👨💼 CEO Sundar Pichai | 🎯 AI-First Infrastructure | 🇺🇸 Mountain View, CA 
$293.19
📈 +$18.62 (+6.78%) After Hours
+50% YTD | Shares Surge on AI Momentum
Price Targets (12-18 Months)
Current Price: $293.19 (After-Hours Oct 29, 2025)
$360.00
Bull Case (+23%)
2026 EPS: $13.50 | P/E Multiple: 26.5x
AI DOMINANCE
🚀 Needs:
Cloud keeps accelerating past $20B/quarter as big enterprise deals (like the $10B Anthropic TPU contract) stack up • AI Mode grows from 75M to 150M+ daily users while Search maintains dominance • All 13 product lines stay above $1B annual revenue • Profit margins expand to 35%+ as AI infrastructure pays off • Waymo hits $2B revenue with global expansion • Gemini 3.0 becomes the go-to AI model
$315.00
Base Case (+7%)
2026 EPS: $12.20 | P/E Multiple: 25.8x
STEADY GROWTH
⚖️ Needs:
Revenue keeps growing 14-16% like Q3 across Search, YouTube, and Cloud • Cloud's $155B backlog converts smoothly into actual revenue • AI Mode doubles again to 150M daily users • Profit margins stay healthy at 32-34% even with higher data center costs • YouTube stays #1 in streaming • The new AI Max ads product keeps being the fastest grower • Gemini Enterprise subscribers grow from 2M to 5M
$225.00
Bear Case (-23%)
2026 EPS: $9.50 | P/E Multiple: 23.7x
AI DISRUPTION
⚠️ Risk:
Google spends $91-93B this year on infrastructure with "big increase" coming in 2026—all while profit margins get squeezed • They have more customer demand than capacity to deliver through 2026 • AI Mode still in testing for ads (75M users but monetization uncertain) • YouTube faces tough comparisons in Q4 from 2024 election spending • Data center costs keep rising 40%+ per year • $3.5B European fine this quarter shows regulators aren't backing off
The TL;DR
💰
What Happened
First $100B Quarter: Revenue hit $102.3B—Google's doubled in size from $50B quarterly just 5 years ago
Crushed Profit Estimates: Made $2.87 per share vs $2.26 expected (27% beat), even after paying a $3.5B European fine
Cloud Exploding: Revenue up 34% to $15.2B, backlog jumped to $155B (signed more billion-dollar deals in 9 months than the past 2 years)
AI Going Mainstream: Gemini has 650M monthly users (queries up 3x from last quarter), processing over 1 trillion tokens across all Google products
Search Still Growing: Revenue up 15% to $56.6B—AI Mode has 75M daily users and queries doubled this quarter
Crushed Profit Estimates: Made $2.87 per share vs $2.26 expected (27% beat), even after paying a $3.5B European fine
Cloud Exploding: Revenue up 34% to $15.2B, backlog jumped to $155B (signed more billion-dollar deals in 9 months than the past 2 years)
AI Going Mainstream: Gemini has 650M monthly users (queries up 3x from last quarter), processing over 1 trillion tokens across all Google products
Search Still Growing: Revenue up 15% to $56.6B—AI Mode has 75M daily users and queries doubled this quarter
📈
Why It Matters
AI Actually Helps Search: People are using Search more (not less) because of AI—queries grew faster this quarter, especially with younger users
Cloud Customers Love It: 70% of Cloud customers use their AI products, new customers up 34%, and they have 13 different products each making over $1B per year
Making Money While Spending: Cloud profit margins jumped from 17% to 24% even while building massive data centers—the business model works
Only One With Everything: Google's the only company with top AI models, custom chips, and huge distribution—Amazon and Microsoft can't match this combo
Ads Still Work in AI: AI Overviews make the same money per search as regular Google—so the transition isn't killing their cash cow
Cloud Customers Love It: 70% of Cloud customers use their AI products, new customers up 34%, and they have 13 different products each making over $1B per year
Making Money While Spending: Cloud profit margins jumped from 17% to 24% even while building massive data centers—the business model works
Only One With Everything: Google's the only company with top AI models, custom chips, and huge distribution—Amazon and Microsoft can't match this combo
Ads Still Work in AI: AI Overviews make the same money per search as regular Google—so the transition isn't killing their cash cow
🎯
What's Next
Spending More on AI: Raising 2025 spending to $91-93B (from $85B), CFO says 2026 will be "significantly higher"—they're doubling down
Can't Meet Demand: Google has more Cloud customers wanting AI services than they can handle through 2026—good problem to have
Waymo Gets Real: Self-driving cars expanding to London and Tokyo in 2026, plus 6+ more US cities—revenue starting to matter
Gemini 3.0 Coming: Next major AI model launching "later this year"—each version gets notably better
Q4 Will Be Tough: YouTube faces hard comparisons because 2024 had huge election ad spending, plus data center costs keep rising 40%+ per year
Can't Meet Demand: Google has more Cloud customers wanting AI services than they can handle through 2026—good problem to have
Waymo Gets Real: Self-driving cars expanding to London and Tokyo in 2026, plus 6+ more US cities—revenue starting to matter
Gemini 3.0 Coming: Next major AI model launching "later this year"—each version gets notably better
Q4 Will Be Tough: YouTube faces hard comparisons because 2024 had huge election ad spending, plus data center costs keep rising 40%+ per year
💡
Bottom Line for Retail Investors
 Google just proved the AI skeptics wrong. Instead of cannibalizing Search, AI is making it better—people are searching more, especially younger users. Cloud can't keep up with customer demand (they're literally supply-constrained through 2026), and 70% of existing customers already use their AI products. The stock jumped 7% after-hours because Wall Street finally gets it: Google isn't being disrupted by AI, they're winning at it. Yes, they're spending $90B+ on data centers, but they're doing it because customers are throwing money at them faster than they can build capacity. That's the opposite of a problem. For retail investors, you're getting the dominant search engine, the fastest-growing cloud business, YouTube (still #1 in streaming), plus free options on self-driving cars and next-gen AI. All at 25x earnings while printing $35B in quarterly profit. This is what it looks like when a tech giant successfully navigates a paradigm shift. 
🐂 Bull Thesis
🔍
Search Moat Strengthening
More Searches, Not Less: Query growth sped up this quarter (didn't slow down), especially with younger people learning Google can answer harder questions
AI Mode Taking Off: 75M people use it daily in the US, queries doubled in 3 months, now in 40 languages with 100+ improvements shipped
Making Same Money: AI Overviews (2B users) make the same revenue per search as regular Google, with room to add more ads later
AI Max Is Huge: Fastest-growing ads product ever, already used by hundreds of thousands of advertisers, created billions in new searches this quarter
AI Mode Taking Off: 75M people use it daily in the US, queries doubled in 3 months, now in 40 languages with 100+ improvements shipped
Making Same Money: AI Overviews (2B users) make the same revenue per search as regular Google, with room to add more ads later
AI Max Is Huge: Fastest-growing ads product ever, already used by hundreds of thousands of advertisers, created billions in new searches this quarter
☁️
Cloud AI Infrastructure Leader
Customers Flooding In: New customers up 34%, signed more billion-dollar deals in 9 months than the past 2 years, 70% of customers now use AI
Multiple Revenue Streams: They have 13 different products each making over $1 billion per year, AI products growing 200%+ per year
Margins Getting Better: Cloud profit margins jumped from 17% to 24% (up 85% in profit dollars)—making more money as they grow
Top Choice for AI: 9 out of 10 leading AI companies pick Google Cloud, Anthropic just committed to 1 million custom chips (worth $10B)
Multiple Revenue Streams: They have 13 different products each making over $1 billion per year, AI products growing 200%+ per year
Margins Getting Better: Cloud profit margins jumped from 17% to 24% (up 85% in profit dollars)—making more money as they grow
Top Choice for AI: 9 out of 10 leading AI companies pick Google Cloud, Anthropic just committed to 1 million custom chips (worth $10B)
🎥
YouTube's Subscription Inflection
300M Paying Subscribers: YouTube Premium/Music/TV subscribers growing fast, and they make Google more money than ad-viewers do
Dominating Streaming: #1 in US TV streaming for 2+ years, NFL Brazil game got 19M viewers and set records
Shorts Making Money: In the US, Shorts now make more money per hour watched than regular YouTube videos
Ads in Living Rooms: Those clickable ads you see on your TV now make over $1 billion per year globally and growing fast
Dominating Streaming: #1 in US TV streaming for 2+ years, NFL Brazil game got 19M viewers and set records
Shorts Making Money: In the US, Shorts now make more money per hour watched than regular YouTube videos
Ads in Living Rooms: Those clickable ads you see on your TV now make over $1 billion per year globally and growing fast
🤖
Multiple AI Optionality
Waymo Going Global: Self-driving cars coming to London and Tokyo in 2026, plus expanding to 6+ more US cities including airports
Gemini Everywhere: 650M monthly users (queries tripled from last quarter), businesses now using 2M+ Gemini Enterprise subscriptions
Quantum Computing Win: Their Willow chip is 13,000x faster than supercomputers—real breakthrough, not just hype
AI in Everything: Processing over 1 trillion tokens monthly across all Google products, growing 20x per year
Gemini Everywhere: 650M monthly users (queries tripled from last quarter), businesses now using 2M+ Gemini Enterprise subscriptions
Quantum Computing Win: Their Willow chip is 13,000x faster than supercomputers—real breakthrough, not just hype
AI in Everything: Processing over 1 trillion tokens monthly across all Google products, growing 20x per year
🐻 Bear Thesis
🌐
AI Search Disruption Risk
AI Mode Not Making Money Yet: 75M daily users but Google's still "testing" how to show ads—no real revenue yet
Giving Answers, Not Clicks: When Google answers your question directly, websites get fewer visitors—could lead to lawsuits or regulatory problems
Unknown If People Buy: More searches is great, but we don't know if these AI searches lead to actual purchases like regular Google does
Competition Heating Up: ChatGPT and others keep improving their search features while Google figures out monetization
Giving Answers, Not Clicks: When Google answers your question directly, websites get fewer visitors—could lead to lawsuits or regulatory problems
Unknown If People Buy: More searches is great, but we don't know if these AI searches lead to actual purchases like regular Google does
Competition Heating Up: ChatGPT and others keep improving their search features while Google figures out monetization
💸
Massive CapEx Without Guaranteed ROI
Data Center Costs Soaring: Equipment depreciation up 41% this year to $5.6B per quarter, and the CFO said it's going to get worse in Q4
Years of Heavy Spending: Spending $91-93B in 2025, "significant increase" coming in 2026 (probably $114B+)—and they said demand stays tight through 2026
Energy Bills Rising: Running all these AI data centers costs a fortune in electricity and keeps increasing
Profit Miss: Despite beating on revenue, operating profit actually missed estimates—showing costs are real problem
Years of Heavy Spending: Spending $91-93B in 2025, "significant increase" coming in 2026 (probably $114B+)—and they said demand stays tight through 2026
Energy Bills Rising: Running all these AI data centers costs a fortune in electricity and keeps increasing
Profit Miss: Despite beating on revenue, operating profit actually missed estimates—showing costs are real problem
⚖️
Regulatory Overhang
Europe Keeps Fining Them: $3.5B fine just this quarter from European regulators—and more investigations are ongoing
YouTube Tough Comp Ahead: CFO specifically warned Q4 will be hard because 2024 had massive election ad spending that won't repeat
Paying for Traffic: Spent $14.9B this quarter paying Apple and others to make Google the default search—regulators could ban this
Marketing Costs Coming: They're going to spend more on ads in Q4 for product launches and holiday season
YouTube Tough Comp Ahead: CFO specifically warned Q4 will be hard because 2024 had massive election ad spending that won't repeat
Paying for Traffic: Spent $14.9B this quarter paying Apple and others to make Google the default search—regulators could ban this
Marketing Costs Coming: They're going to spend more on ads in Q4 for product launches and holiday season
📉
Cloud Competition Intensifying
Can't Deliver Fast Enough: CFO said they have more demand than supply through 2026—means they're leaving money on the table right now
Waiting List Problem: That $155B backlog sounds great but it means customers are waiting—if Google can't deliver, they might go to Amazon or Microsoft
Old Business Shrinking: Network advertising (Google's partner websites) down 3% and keeps declining every quarter
Waymo Burning Cash: Lost $1.4B this quarter (worse than last year's $1.1B loss) and they're putting even more money into it
Waiting List Problem: That $155B backlog sounds great but it means customers are waiting—if Google can't deliver, they might go to Amazon or Microsoft
Old Business Shrinking: Network advertising (Google's partner websites) down 3% and keeps declining every quarter
Waymo Burning Cash: Lost $1.4B this quarter (worse than last year's $1.1B loss) and they're putting even more money into it
This analysis is for informational purposes only and should not be considered investment advice. Please consult with a financial advisor before making investment decisions.

